About Us

We are a dedicated team of business people, psychologists, and educators with decades of experience and complementary skills. Our transformational workshops, coaching, and other strategies help clients challenge conventional thinking so they can grow as organizations and as individuals.

When people find meaning in their work, practice integrity, and become more aware of what they do and why they do it, they free themselves from fixed, limiting beliefs. Only then can they live up to their potential, accomplish personal and professional goals and experience increasing levels of personal satisfaction.


We care deeply about our clients; for us it’s personal.

Meet the team:

Brad Zimmerman
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Resourceful. Strategic.

Brad Zimmerman believes there is unlimited potential in the human spirit, and that we all adopt beliefs that can limit our potential. Gaining access to this potential unleashes personal and organizational growth. Zimmerman turned to organizational coaching more than 25 years ago following a successful career in sales and operations. Today, he helps businesses, nonprofits, and other organizations develop cultures that transform work environments so people grow and the organizations thrive.

Tom Willis, MBA
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Trustworthy. Discerning. Strategic.
​International Coach Federation (ICF) certified coach

Tom Willis believes we are all born with unlimited potential. As a former classroom teacher, he also believes in the power of lifelong learning. These beliefs have shaped his primary goal in life: helping others uncover their talents so they can reach their potential. Before joining Phoenix, he had the great honor of serving as; CEO for Cornerstone; a consultant with PricewaterhouseCoopers; and an engineer with the Intel Corporation. Along the way, he was fortunate to earn degrees from the University of Michigan and the University of Notre Dame (MBA). He thanks God every day for his amazing wife and three wonderful children.

Amber McCurtis


Amber McCurtis believes in the power of optimism. She is passionate about seeing others flourish in their true calling. She is a lover of fitness and is committed to helping other busy moms build confidence through a healthy lifestyle.
After a decade in the interior design and sales industry, she is a master at fostering relationships, paying attention to every little detail, and supporting clients. She has found the greatest joys in life as a wife and mother to three daughters.

Simon Hoehn
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Determined. Trusting. Passionate.

Simon Hoehn believes that every person has a dream, and he has made it his life’s work to help clients find the motivation to achieve those dreams. A born leader, Hoehn knows how to help others unleash their potential so they can experience personal fulfillment and strengthen connections with others.
After embarking on a career in health care, he realized that while he found value in guiding people toward recovery, his innermost desire was to help individuals become better versions of themselves.

Our purpose:

We strive for a day when people are freed from self-limiting beliefs; unleashing our unlimited potential. A future in which all people enjoy educational, economic and social opportunity. We have committed ourselves to making that happen. Our contribution to that future is to create organizational cultures that foster dramatic personal and organizational growth.
+ Creating such cultures in businesses contributes to economic growth and opportunity. 
+ Creating such cultures in not-for-profits expands social opportunity. 
+ Creating such cultures in educational organizations empowers future generations.

We don’t stop until you achieve results.