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Tom Willis in conversation with Nicole Pretre

Nicole Pretre

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In this episode of the Culture Eats Everything podcast, Tom and Nicole discussed recent flooding situations in Wisconsin and compared them to experiences in other states, while sharing their backgrounds in senior care and leadership roles. They explored the importance of authentic leadership and vulnerability, particularly during crises, with Nicole sharing examples from her experience as CEO of Cedar Community and her broadcasting background. The conversation concluded with discussions about leadership challenges, transparency, and future plans for collaboration at the Leading Age conference.

Comparing Flood Impacts in States
Tom and Nicole discussed the recent flooding in West Bend, Wisconsin, where Nicole reported over 10 inches of rain caused some facility damage but no resident displacement. They compared the situation to recent flooding in Texas, with Tom sharing his brother's experience in Austin, and both agreed that while the flooding was inconvenient, it was manageable compared to more severe cases.

Senior Care Leadership Discussion
Tom and Nicole discussed their respective career paths and the senior living industry. Nicole shared that she has been CEO of Cedar Community for 4 years, providing senior living and healthcare services in Wisconsin. Tom explained his background in engineering and education, and how he now helps CEOs improve team cultures. They both expressed appreciation for the rewarding nature of their current work in senior care.

Demystifying Leadership Through Authenticity
Tom and Nicole discussed the format and purpose of their upcoming podcast episode, emphasizing the goal of demystifying leadership. Nicole shared her thoughts on a potential opening topic, drawing from a recent experience with unexpected weather challenges and her team's response. They agreed to keep the conversation organic and unpolished, capturing the raw essence of leadership. Tom introduced the episode, highlighting Nicole's background and the focus on authentic leadership discussions.

Milwaukee Flood Response Leadership
Nicole discussed the recent flooding in Milwaukee, where her facilities experienced significant water damage due to 24 hours of heavy rain. Despite the inconvenience, no residents were displaced, though some new carpeting will need to be installed. Nicole emphasized the importance of leadership presence during crises, noting that maintenance staff worked tirelessly over the weekend while dealing with their own flooding issues at home. She explained that her role as a leader was to ensure the team had necessary resources and to coordinate external help for repairs, while maintaining minimal disruption to residents.

Authentic Leadership in Crisis Situations
Tom and Nicole discussed the importance of showing vulnerability and being authentic in leadership roles, particularly during crises. Nicole shared her experience of appearing less polished during a recent situation, emphasizing that leaders should sometimes be more relatable and human rather than overly professional. They also explored how Nicole's background in media and working with celebrities taught her that everyone is fundamentally human, which is an important lesson for leaders to remember.

Adaptable Leadership in Crisis Situations
Nicole shared her experiences in broadcasting, emphasizing the importance of adaptability, calmness, and clear communication during live events and crises. She highlighted the role of leaders in setting a steady tone and supporting their teams through challenges. Tom agreed, adding that maintaining a non-anxious presence and recognizing the humanity of leaders and others are crucial for effective leadership. They discussed the concept of vulnerability, with Nicole describing it as acknowledging one's humanity and work in leading and adapting to changing situations.

Leadership Transparency: A Balanced Approach
Nicole and Tom discussed the importance of vulnerability and transparency in leadership. Nicole emphasized the value of owning mistakes and learning from them, while Tom suggested that the goal is not necessarily vulnerability but rather being open and honest. They agreed that professional transparency is a more appropriate term, as it allows for measured disclosure of information while maintaining trust and building culture.

Leadership and Personal Growth
Tom and Nicole discussed the challenges of leadership and personal failure in the context of working with vulnerable populations. Nicole shared a personal story about a resident confrontation that shifted her perspective on taking criticism personally, emphasizing the importance of focusing on the bigger picture and serving others. They agreed that leadership often involves modeling grace and empathy, rather than just communicating it.

Water Services and Conference Planning
Tom and Nicole discussed the challenges with water services and Nicole's team's efforts to serve residents. They agreed to meet at the Leading Age conference in October, where Tom will be speaking. Nicole mentioned her involvement with the conference's program committee, reviewing tracks on marketing and IT. Tom requested Nicole send her bio and headshot for a podcast, and offered to provide podcast clips for her to share on social media.

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