Cultural Transformation

Building a high performing culture goes beyond standard team-building exercises and individual coaching sessions.

With our approach, your teams learn to empower each other through effective leadership, management and coaching. 

Our Transformational Leadership Projects are comprehensive in nature and incorporate team building, management and coaching training, leadership development, and strategic plan vitalization.  The process spans several months and includes group workshops, team coaching sessions, weekly videos, and one-on-one coaching. 

We support the creation of a culture of innovation fueled by personal growth.  Where Personal engagement is fostered, and inclusion amplifies teamwork.  All this has a direct measurable impact on quality, customer satisfaction, financial performance and employee retention.



Culture Eats Everything



The practice of changing cultures is very complicated and difficult.  However, once we understand the nature of culture, why it's so difficult to change, and what the steps are in creating that change, it greatly simplifies the process.

If we are to change culture, we must first understand what it is.  We define culture as the unspoken rules of engagement within any group of people.   These unspoken rules govern everything; what can and cannot be discussed, what language is allowable, how people dress, the assumptions decisions are based on — everything.

Culture just happens.  When you walk into work do you say to yourself, “I’m going to follow these rules today,” or “I have to remember how to act today in order to fit in?”   Of course not.  Humans are social animals; once we are acclimated to a culture, we will adopt its practices (unconsciously) because we want to fit in.

Culture is unconscious.  Most efforts to change culture overlook this basic characteristic of culture, which is why such efforts frequently fail.  How can you change something you are not conscious of? 

Our work with teams always begins by helping them become conscious of cultural attributes of their organization as a whole.  These attributes are the root cause of an organizations’ propensity to:

1. Innovate

Root Cause Attributes:  Creativity, Psychological Safety, Authority, Accountability, Results Focus, Strategy, & Coaching.

2. Perform as a United Team. 

Root Cause Attributes:  Openness, Trust, Role Clarity, Cooperation, Meetings, & Management.

3. Evoke Engagement from Associates. 

Root Cause Attributes:  Personal Purpose, Personal Responsibility, Personal Growth & Inclusion.


Culture is a Product of Leadership.

Cultures arise from the behaviors demonstrated by the organization’s leaders. Most cultures do not mirror just the CEO’s behavior, but the collective behavior of the top executives.

You might ask: Why doesn’t the leader just change the priorities?  Not so simple!  Those priorities arise from her or his unconscious behavioral needs. Behavioral profiles such as Disc, Myers-Briggs, or our own Insight Coaching System offer insight for people into what their unconscious priorities are and how they shape behavior and therefore culture. And the entire leadership team must be made aware of how their collective unconscious behaviors are impacting the organization if they are to have a shot at improving their organization’s culture.

Any culture change effort must begin by helping leaders become conscious of these unconscious needs. Making them conscious allows people to choose when to employ them and when not to.

Any such culture change process that ignores these “comfort zone” behaviors is doomed to failure.

Once leaders are aware of their unconscious habits and which ones support the type of culture they’re trying to build and which do not, they can begin to develop conscious habits that intentionally support a high-performing culture. 


We utilize Conscious Leader Survey to help leaders understand how those in their organization see them engaging in the behaviors that promote the cultural attributes listed above; Creativity, Psychological Safety, Authority, Accountability, Results Focus, Strategy, Coaching Openness, Trust, Role Clarity, Cooperation, Meetings, & Management Personal Purpose, Personal Responsibility, & Personal Growth.

In this way, leaders can see how their personal behaviors directly lead to the organizational culture and provides input as to what personal developmental targets they commit to…in order to effect change in their culture.

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