You Don't Have to Lead Alone
Connect with a community of CEOs in aging services who understand the challenges you're facing—and are finding the way forward together.
What CEOs Are Saying
Who We Serve
We partner with CEOs in aging services, healthcare, education, and human services who are committed to creating exceptional cultures where people thrive.
What We Believe
Leadership is hard. Being a leader is a privilege. You don't have to figure it out alone.
Culture just happens.
When you walk into work, do you say to yourself, “I’m going to follow these rules today,” or “I have to remember how to act today in order to fit in?”
Of course not. Humans are social animals; once we are acclimated to a culture, we will adopt its practices (unconsciously) because we want to fit in.

Culture is unconscious. Most efforts to change culture overlook this basic characteristic of culture, which is why such efforts frequently fail. How can you change something you are not conscious of?

Our work with teams always begins by helping them become conscious of cultural attributes of their organization as a whole. These attributes are the root cause of an organization's propensity to:
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1. Innovate.
Root Cause Attributes: Creativity, Psychological Safety, Authority, Accountability, Results Focus, Strategy, & Coaching.
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2. Perform as a United Team.
Root Cause Attributes: Openness, Trust, Role Clarity, Cooperation, Meetings, & Management.
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3. Evoke Engagement from Associates.
Root Cause Attributes: Personal Purpose, Personal Responsibility, Personal Growth & Inclusion.
Why Phoenix?
In their book THE GREAT ENGAGEMENT, Tom Willis & Brad Zimmerman guide CEOs and leaders through the pragmatic process they have been using for over 30 years to transform organizations from good to great to exceptional.
Brad & Tom help CEOs create cultures where teams can tap into what the Irish playwright George Bernard Shaw said: “This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being a force of nature.”

For 30 years, Phoenix Performance Partners has been helping CEOs create high-performing cultures. We are known for:

helping clients get to the root cause of difficult-to-discuss, high-stakes issues in a manner that is direct, supportive and valuable.

facilitating the development of open, collaborative, coaching cultures that inspire creativity, engagement, innovation, and improved results.
Need more information?
For additional information or to register contact one of our Co-Founders:

Tom Willis
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Brad Zimmerman
100% of CEOs expressed positive change.
Research conducted by the University of Southern California
